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What is that logo, anyway?

2/28/2020

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People ask me all the time about my logo so here ya go.

I had a hard enough time settling on a business name let alone trying to decide how I wanted to represent my practice in visual form.   I knew I didn't want a milk drop or a line drawing of a mother nursing a baby since those are already used in abundance. I also intentionally wanted the image to feel inclusive of all family designs and feeding choices.

Fortunately a good graphic designer knows to ask the right questions and after really digging into the profession, the work that I specifically do, my personal and professional philosophies and how I want those around me to feel- she came up with this.  It is perfection to me.  

The designer knows I love quantum physics and sacred geometry.  To me, this logo is connection.  It is the fabric, the tapestry that binds us together.  It is the weaving of different people, different family dynamics, different goals and different outcomes all together to create a beautiful and rich community of nursing parents who simply want to feed their babies well.  The more we let go of preconceived ideas and dogma and the more we hold on to each other, then the more room there is for ALL of us.  And the more of us there are supporting each other, the stronger we become.  There is room for everyone here.  And the rainbow colors just drive it home a bit more.  I hope you like the logo as much as I do.

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    AUTHOR

    Jen loves helping moms feel well, babies get fed well, and teaching through humor.  She's been accused of giving the best hugs. 

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Milkwell Lactation & Feeding Solutions is an independently owned ​INCLUSIVE lactation and parent education practice.
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email:  jen@milkwelllactation.com
phone: 973.493.2632
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Office: 33 Plymouth St. 
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MILKWELL and milkwelllactation.com is owned by Oxytocin Enterprises LLC and provides postpartum doula support, breastfeeding support, clinical lactation consulting,  workshops for baby care and breastfeeding, support groups for pregnancy, breastfeeding and tongue-tie, as well as postpartum depression and anxiety groups and more to families in Northern NJ including Montclair, Verona, Bloomfield, Cedar Grove, West Orange, Clifton, Rutherford, Arlington, Belleville, Maplewood, South Orange, Livingston, Morristown, Wayne and the immediate surrounding areas.
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